早观察｜奢侈品和体育，如何在巴黎擦出奇妙的火花？

LVMH, the French luxury conglomerate, made a big splash at the 2024 Paris Olympics with extensive branding and collaborations across its various brands, from Louis Vuitton to Dior, showcasing the intersection of luxury, fashion, and sports. The group"s involvement highlights its commitment to creativity, craftsmanship, and expanding its influence in the global sports arena.