The company Emerald Spikes is focused on promoting a circular economy by reusing reusable parts to build brand new bikes from old frames and other parts. They aim to solve the problem of orphaned bikes in Amsterdam while demonstrating the possibilities of waste stream utilization. The Netherlands" cultural background and geographical advantages have made it a bike-friendly country with separate bicycle lanes in city layouts. The bicycle has always been seen as a practical commuting tool rather than just a sports item.