零售企业如何做好会员精细化管理

Retailers focus on精细化 member management through complete data collection， segmentation， personalized services， cross-channel integration， point systems， and digital tools. Key strategies include building detailed profiles， segmenting based on behavior， offering tailored activities， integrating online-offline data， and leveraging CDPs for efficient marketing. This improves satisfaction， loyalty， and engagement to drive business growth.